Think back to your last “all-hands” meeting or even, last quarter’s sales meeting. Was it impactful? Did it resonate with your attendees? Did you see a boost in morale?
We know and you know that these meetings can always be better. Take a minute to think about what was missing and what could be improved. Maybe it’s keeping better track of time or simply getting better catering. Sure, these things might add some value to the event, but how impactful and long-lasting will those investments be for your attendees and the overall outcomes for your event?
Here at Drum Cafe North America, we think BIG. We bring psychology, music, and science together to build out all of our iconic and invigorating programming. Attendees will soak in all of the messaging to stay well-aligned with company objectives and will come out more engaged, motivated and driven as ever to hit targets and strive for success.
Here are our 4 tips to having a killer Sales Kick-Off meeting!
- Keep the agenda focused and timely. Nothing is worse than having an unproductive meeting that starts late and runs over. Stay on track and keep it moving. You only get a few all-hands meetings per year, make sure it’s one to remember by keeping it productive and engaging.
- Open and close the event with a BANG! We stand by this. With more and more remote employees and ever growing teams, it’s hard to feel connected, build strong bonds amongst peers, and to keep everyone aligned and engaged. Make it easy for your people at these events- make sure they feel welcomed, acknowledged and pumped going into the event and leaving it. You’ll see the results in their work.
- Always have a guest speaker. Guest and keynote speakers are some of the most memorable additions to any event. Take the time to research and invest in someone that will deliver positive and motivational messaging while staying aligned with the overall event theme. Remember, this person is selected to speak to your teams, always keep your people top of mind throughout the booking process.
- Remember, this event is for your people. For every part of the agenda, you should be thinking about how it’s relevant to the audience and what takeaways you want the audience to gain from the messaging, activity or speaker. Planning an effective and memorable event takes a lot more than a catering list and a powerpoint.
Keep your employees off their phones and drive results with one of Drum Cafe North America’s fully engaging and highly impactful interactive rhythmic programs. Contact us to explore options that are fully-customizable and the right fit for you.





THE CHALLENGE
Illumina’s global marketing team is a critical component in influencing customers around the world, driving market growth, and transforming the way the world understands and uses genomic information.
For its three-day 2019 Global Marketing Meeting, Illumina’s executive team wanted to unite and align their marketing and corporate communications divisions. Total attendance – 400 Illumina employees from multiple divisions around the world. In addition, Illumina wanted to provide training to further the company’s success, celebrate 2019 accomplishments, and drive inspiration for 2020.
Illumina needed a powerful kickoff event to readily connect and engage its meeting attendees and set the right tone for the entire conference.
OUR PROGRAM & SOLUTION
Drum Cafe North America created an uber custom 

For its three-day 2019 Camp Carey event, ASU’s MBA faculty team and second-year MBA students volunteered their time to peer-to-peer mentorship and coaching for the first-year MBA students. The purpose of this event was to deepen and build trust amongst the new cohort and their second-year peers. Total participants would include 100 students and faculty from around the world. In addition, the MBA faculty wanted to celebrate the first-year students’ admission into the program (a major accomplishment on its own) and allow the new cohort to step into courage, start building strong networks with other students, and make W.P. Carey their home away from home for the new semester.




Tip #1: Make it Easy For Your New Hires to Build Connections.
When they first walk in the door, new hires feel anxious and lost, because in most cases, they don’t know what they’re walking into or with whom they will work. The onboarding process needs to be as smooth and stress-free as possible, and although you can’t promise a 100% stress-free first few days of employment, you do have the power to control some of it. So, make it easy for them. Pair them up with another new hire and match them with a mentor- someone with solid experience within your company. This will add a layer of comfort that they did not have and will make it that much easier for them to concentrate on the material being presented to them.
Tip #2: Make Onboarding Interactive and Engaging.
We’ve all been through a boring onboarding process, and let’s face it, none of us retained much at all. You were probably more focused on the clock than on the 3-inch training binder sitting in front of you. The more memorable and enjoyable it is, the more that vital information can be absorbed. Our 
Everything stems from a seed – successes, failures, learning gaps, inconsistency and even a loss of a sense of unity and community. That seed must be nourished so that it takes root and flourishes. In the corporate world, the seed is your company’s onboarding process, and from our years of experience, we know this to be a mission-critical event.
For many companies like yours, onboarding is the only time new team members learn about company culture and values, morale, best practices, and expectations so that they can become productive and valuable members of the organization. Onboarding is the time to prepare new hires for what lies ahead.
Because onboarding typically happens once, it must be engaging, interactive and memorable. It has a powerful impact on new hires and their first experience and impressions of the organization to which they just committed, so the type of onboarding engagement should be well thought-out and mindful.
A successful onboarding program has the ability to inspire not only new hires but current employees and managers as well. It can serve as a reminder of all that is positive within your company, your goals, your culture and your ability to create an environment that is dedicated and committed to developing and rewarding its employees.
At Drum Cafe North America, our customized onboarding programs, such as 